EmailEffective Business Development Seminar
It is no secret that small business owners need and want to work with a banker who understands his or her business. This comprehensive one-day business development training workshop is designed to guide you to connect with current and prospective customers to develop mutually beneficial relationships. By employing the six steps to business development success, you will gain new insight in increasing your comfort level and effectiveness in anticipating, meeting, and exceeding your customers’ financial needs. You’ll learn how to plan for success, relax to open, evaluate to identify needs, present solutions to match needs, respond to objections, and close and follow up.
Topics to be covered include:
- Strategizing for the small business market
- Setting SWEET sales performance goals
- Customizing sales presentations for the four major personality types
- Removing limiting beliefs in order to build confidence and customer rapport
- Understanding the business life cycle
- Developing key account lists to better plan the business development process
- Developing a focused approach to prospecting
- Developing a systematic approach to each sales call using templates provided
- Engaging in effective dialogue techniques in order to maximize information gained through each meeting
- Creating the “elevator speech”
- Responding to objections and mastering the “art of the close”
Audience: Recommended for business development officers, branch managers, and others who call on small business owners.
Instructor: Margaret DeMarino is a corporate trainer, specializing in the areas of communication, supervisory skills, administrative skills, and customer service. Known for her “fun and functional” approach to training, Ms. DeMarino has offered workshops to a wide range of clients including banks and financial institutions, manufacturing companies, state and federal government agencies, and many others. Margaret holds a B.A. in Communication Arts from the University of Dayton.
Schedule and Registration Information
Choose the delivery type that best suits your needs. Tuition includes textbook (if applicable).
Webinar times are EST. All other class times are local time.
| Delivery Type | Start Date | End Date | Start Time | End Time | Location | Tuition | |
|---|---|---|---|---|---|---|---|
| In-House | Any | Submit Request |
