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e-Commerce Course

(Recommended prerequisite:  Marketing)

Introduction to e-Commerce provides a solid foundation in all aspects of conducting business in the networked community. This e commerce course focuses on what a manager needs to know about internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions.

Textbook chapter topics include:

Introduction to Electronic Commerce (eCommerce)
Business on the Internet
Searching for a Career
Personal Finance on the Internet
Internet Information Services
Business-to-Consumer
Business-to-Business
Consumer Issues
Internet Marketing
Digital Advertising
Global E-Commerce
Creating a Web Site
Developing a Web Site with Microsoft FrontPage

 Audience:  Anyone wishing to expand their technological marketing knowledge.

Diploma and Certificate Applications:

• Introduction to Financial Services Marketing Certificate
• Financial Services Marketing Diploma

Schedule and Registration Information

Choose the delivery type that best suits your needs.  Tuition includes textbook (if applicable).
Webinar times are EST.  All other class times are local time.

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