EmailMarketing Course
This Marketing course is ACE recommended for College Credit Transfer!
The primary objective of the Essentials of Services Marketing course is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service – skills that are essential in sustaining the existing customer base.
Textbook chapter topics include:
Introduction to Services
The Gaps Model of Service Quality
Consumer Behavior in Services
Customer Expectations of Service
Customer Perceptions of Service
Listening to Customers through Research
Building Customer Relationships
Service Recovery
Aligning Service Design and Standards
Customer-Defined Service Standard
Physical Evidence and the Servicescape
Employees’ Roels in Service Delivery
Customers’ Roles in Service Deliver
Delivering Service through Intermediaries and Electronic Channels
Managing Demand and Capacity
Integrated Services Marketing Communications
Pricing of Services
The Financial and Economic Impact of Service
Audience: Students who have not had a formal course in marketing and who wish to increase their understanding of all facets of marketing.
Diploma and Certificate Applications:
- Introduction to Financial Services Certificate
- General Financial Services Diploma
- Advanced Financial Services Diploma
- Introduction to Lending Certificate
- Consumer Lending Diploma
- Financial Services Management Diploma
- Professional Teller Certificate
- Introduction to Financial Services Marketing Certificate
- Financial Services Marketing Diploma
Schedule and Registration Information
Choose the delivery type that best suits your needs. Tuition includes textbook (if applicable).
Webinar times are EST. All other class times are local time.
| Delivery Type | Start Date | End Date | Start Time | End Time | Location | Tuition | |
|---|---|---|---|---|---|---|---|
| Self-Study | Any | Self-Study | $545.00 | Register | |||
| On-Line | 02/14/12 | 05/29/12 | On-Line | $545.00 | Register | ||
| On-Line | 04/23/12 | 08/06/12 | On-Line | $545.00 | Register | ||
| On-Line | 06/11/12 | 09/24/12 | On-Line | $545.00 | Register | ||
| On-Line | 07/23/12 | 11/05/12 | On-Line | $545.00 | Register | ||
| In-House | Any | Submit Request |
