Safe Deposit Box Profitability Webinar
Top 10 ways to increase profits & reduce expenses – 2011 Update
Improve Your System:
Many financial institutions have considered safe deposit as a loss leader for so long that it is difficult for them to view this service a profit center. Fortunately many institutions are now starting to realize that consumers are willing to pay more if they feel they are receiving something worthwhile. Your safe deposit area can quickly become profitable by following a few simple income generating, cost reducing and successfully tested marketing concepts. Consumers will pay a lot for a little peace of mind.
Dave McGuinn, a nationally recognized expert in the safe deposit area, will provide clear, concise recommendations to improve your bottom line and to satisfy these consumers. In addition, he will share many success stories about concepts that have enabled institutions nationwide to improve their profitability.
What You Will Learn:
Obtain answers to the following questions and establish your own internal procedures.
•What is the most effective box pricing method?
•How to identify the ideal safe deposit box renter?
•What is the best way to survey your market area?
•What type of consumer needs a safe deposit box?
•What fees (other than rent) should a consumer pay?
•Why should you never give “free” boxes to anyone?
•Should you offer large storage lockers in your vault?
•What is the best way to rent boxes to non-depositors?
•What are the ten most effective ways to rent more boxes?
•How should you announce a box rate increase to renters?
•Plus many other current and effective marketing ideas!
Who Should Attend?
The cost savings and income generating information covered in this presentation will be of special interest and benefit to your marketing officers, branch managers, training directors and anyone in senior management who is responsible for your institution’s annual bottom line profit.

Instructor: David P. McGuinn, President of Safe Deposit Specialists
Schedule and Registration Information
Choose the delivery type that best suits your needs. Tuition includes textbook (if applicable).
Webinar times are EST. All other class times are local time.
| Delivery Type | Start Date | End Date | Start Time | End Time | Location | Tuition | |
|---|---|---|---|---|---|---|---|
| In-House | Any | Submit Request |


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