EmailWriting The Killer Sales Letter Webinar
There is a fine line between being persistent and becoming a pest. This webinar will show you how to turn yourself into a welcome guest when marketing via the written word. You will learn the secrets and techniques of copywriters and how to apply them to the sales letter, that all-important marketing tool. You’ll explore the psychology of selling by getting into the mind of the reader. You will better understand how to create traffic, stimulate referrals and introduce new products and services to existing clients.
You Will Learn How To:
- Use ten key questions, such as: “What keeps the customer awake at night?”
- Increase readership with double readership paths
- Create the first paragraph as an extended headline
- Move the reader along with a “yes sequence”
- Appeal to the senses
- Spark immediate action
- “Pretest” your letter
- Learn the importance of graphic enhancement
Who Should Attend?
Anyone who promotes services or products in writing, such as commercial loan officers, assistant vice presidents, vice presidents, presidents, CEOs, and marketing personnel.
Instructor: Margaret DeMarino
Schedule and Registration Information
Choose the delivery type that best suits your needs. Tuition includes textbook (if applicable).
Webinar times are EST. All other class times are local time.
| Delivery Type | Start Date | End Date | Start Time | End Time | Location | Tuition | |
|---|---|---|---|---|---|---|---|
| In-House | Any | Submit Request |
